What does that mean, really?
In today’s climate “Recession-Proof” is the proverbial “Where’s the beef” of catch phrases. It has been oft-repeated in so many different forms, shapes, and popularly enough, descriptors that the meaning of it, or the concept of what it applies to, has turned into this generation’s pop-reference glaze.
I don’t profess financial savvy, so I won’t insult my blog or that of an Analyst’s acumen by turning this into a Forbes Magazine’s Op-Ed piece, but what I do know is my personal opinion on things. I don’t interpret an auspicious boom in industry, despite the economic de facto raining down, as being “recession proof”.
I should just get to the point. A particular blogger last week noted that the new Harry Potter movie was “recession proof” because, in his opinion( and perhaps of others), a opening day tally of $58 Million in ticket sales is in essence a middle finger to all those who clamor we, as a country, are still reeling in a recession. Now, after reading his comments, which more or less seemed fascinated over the actors’ appearance than the movie, story-line, or special effects, I can’t help laugh at the sheer myopia some people suffer from when it comes to reality and REAL-I-TY.
Just because you see a man, suffering from mid-life crisis, driving out off the lot of the local BMW dealership with a new convertible doesn’t mean the man is “recession-proof”.
Just because, at any given moment on a Saturday afternoon, a swarm of people attack the malls, with credit cards or cash in hand doesn’t mean the swarm is”recession-proof”.
Just because the Pacific Northwest is sodden with rainfall doesn’t mean that Southern Texas, and all it’s scorched earth, is “recession-proof.” It’s just damn unlucky.
I think this “proofing” term has been punted around too loosely over the past few months, when in actuality “proofing” oneself from the woebogotten trials of unemployment, foreclosure, or bankruptcy isn’t “proofing” at all. It’s personal choice.
The fact Harry Potter did so well last week in the box office doesn’t make it an bastion of invulnerability to the current economic calamity befalling 10-18 percent of the nation. The reason it racked up $58 Million is because of one human, if not inexorable element: human interest.
Human interest, in part, is immune to current events; it continues on regardless of society’s troubles. When pressed between paying off debt or purchasing a material want, most fall within the latter category. It’s human zeal for some to seek out that which betters the individual first–whether contributing or taking–but always for the betterment of the individual service first.
In keeping with my theme, I will share this: Harry Potter is a taker, not a contributor. I’m sure this film, and many others to come, offer much excitement and wonder for fans and children alike. I’m sure. But realistically speaking, the unemployment rate didn’t dip during Harry’s rosy cheeked debut. War didn’t end during the opening credits, nor was Cancer cured at the end of the movie. Instead, and not to make the correlation between the two, these elements still exist.
My point is this, nothing is recession-proof, because to need proofing means one can ward off whatever it is that is affecting the individual or group for a duration of time. In this case, because times are tough, things are bad, and not everyone exhibits this downward trend, and because things “aren’t always equal”, some will dig a big deeper to entertain their wonts.
You can’t proof yourself from the world’s daily travails, you can either choose to ignore them or confront the genesis of what troubles you.
Most times, especially today when good news is hard to come by, choosing to ignore the missions of problems, putting them off for a time being in painstaking hopes that another Harry Potter movie to debuts, proves to some people to be all the “proofing” they need right now.